Today, we have found ourselves in a new age of internet marketing. Contrary to popular belief, direct marketing is dead and buried. This means that in this new age, you need to be that much more proactive in your approach to get people to do what you want them to do, whether it be signing up for an email list, or buying a product.
This new age of internet marketing requires a different method or additional steps when it comes to the dynamic between you, the viewer, and your funnel. I have established a method of thinking about this dynamic from one of America's favorite rural pastimes...fishing.
Fishing? What in the world am I talking about? Are we still even talking about the same topic?
I absolutely am. Have I ignited your curiousity? Watch the view below to see exactly what I mean.
Tools mentioned in the video - INTERACT Quiz Maker Software
This is a method of interacting with viewers and leads that I have not seen many people take advantage of, but has the potential to really hook your viewers, and get them to associate with your brand proactively rather than just using a shotgun effect to get the largest amount of untargeted and cold leads and just hoping they decide to become hot. It's important to stress that what you do has some kind of value and exclusivity, or else you run the risk of becoming the next bright item in the eyes of those afflicted with Shiny Object Syndrome.
Use these tips and tricks to help turn cold leads into hot leads, or just get more eyes and clicks to your brand.